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Nae Danger
Nae Danger is claimed to be the first and only carbonated energy drink to have been created, branded and manufactured in Scotland although this claim neglects to take into account the release of IrnBru32 in 2006 by AG Barr.〔(【引用サイトリンク】url=http://www.scotlandfoodanddrink.org/news/article-info/4139/scottish-energy-drink-spars-the-competition.aspx#.Uo50GmSgYWU )〕 Released in August 2012, the drink is a creation of Ross Gourlay, a Scottish entrepreneur from Bishopbriggs. Gourlay hoped to gain a slice of the growing caffeinated drinks market and also encourage recognisable Scottish brands within the UK. There are two main flavours: Blue Raspberry and Red Blueberry.〔(【引用サイトリンク】url=http://www.holyroodpr.co.uk/nae_danger_of_success_for_scottish_energy_drink/ )〕
The can design includes the words “Nae Danger”, a popular Strathclyde phrase equivalent to the Australian “no worries”, spanning the length of the can. The can also states that it’s “an energy drink like nae other” and “it’s only a quid”, endorsing the Scottish theme of the product. The company is a new addition to the energy drink market which is worth over £790 million in the UK having risen 17% between 2012 and 2013.〔(【引用サイトリンク】url=http://www.scotsman.com/business/food-drink-agriculture/spar-agrees-to-stock-scots-energy-drink-nae-danger-1-2704841 )〕 The drink competes with other highly caffeinated energy products such as Relentless, Monster, Rockstar and Red Bull.〔 Nae Danger has culminated an assortment of 6 drinks since its release in mid-2012.
== Brand ==
The product name was initially brought up by Ross Gourlay while joking with friends. However, Gourlay had seen the potential in such a product name and believed he could compete with the market leaders, while entering the Scottish market through a quirky brand name.〔(【引用サイトリンク】url=http://www.kirkintilloch-herald.co.uk/news/local-headlines/nae-danger-local-businessman-hopes-to-cash-in-on-growing-energy-drink-market-1-2738299 )〕 The saying "Nae Danger" is a commonly known south-western Scottish regional dialect for "No Problem" and this features on the can as well as other phrases such as "Aye.. Ye Cannae Whack It". The drink prides itself on being "only a quid", meaning that every can is £1 to purchase.〔(【引用サイトリンク】url=http://www.scottishgrocer.co.uk/2013/08/nae-kiddin-energy-drink-performance-picking-up/ )〕 Gourlay, who is now head of Nae Danger was a marketing director of a food and drink wholesaler Glencrest Ltd.〔(【引用サイトリンク】url=http://www.talkingretail.com/products/product-news/new-scottish-energy-drink-nae-danger-to-hit-shelves )〕
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